Rachel Heseltine’s Marketing Articles

RVBusiness
Analyzing the Most-Searched Used RVs on RVTrader – Jan 2023
RVTrader sees big shifts in consumer search terms in 2022 – Jul 2022
Search Engine Land  
SEO for Vehicles in a COVID-19 World – Apr 2020
Is SEO Table Stakes? – Sept 2018
How to project SEO traffic levels – July 2018
How to Build an In-House Search Marketing Team Pt 2 – June 2018
How to Build an In-House Search Marketing Team – May 2018
Don’t Panic – Plan for Disaster – January 2008
Insider Information: Interviews with In-House Search Marketers II – January 2008
Insider Information: Interviews with In-House Search Marketers – November 2007
The IT Group: Friend Or Foe Of In-House Search Marketers? – October 2007
Education is Vital for In-House Search Marketers – September 2007
When to Work with Agencies – August 2007
Managing Search Marketing Campaigns with Social Media tools – August 2007
How To Hire A Search Marketing Team Leader – July 2007
When To Bring Search Marketing In-House – June 2007

Dash This  
Direct Traffic Explained – Jan 2019
Forbes   
Is your site ready for mobile search – February 2018
Search in the Multi Family Space- November 2017
Lead Attribution in the Multi Family Industry – September 2017
3Q Digital   
How Do You Get Sensitive Info Off The Internet? – March 2016
Pubcon   
Misinformation in the SEO Industry – February 2016
Huffington Post   
An Infographic about creating infographics – August 2015
Linkdex
SEO Now – SEO in 2015 eBook – March 2015
Search Engine Watch
Social Media Marketing Gone Wrong – July 2014
UPDATED: Google Webmaster Tools: An Overview – May 2014
Combining Social & Content to Earn Visibility & Earn $$$ – April 2014
UPDATED: Bing Webmaster Tools – A Guide – March 2014
The 18 Worst Online Marketing Pickup Lines – February 2014
Employees and your Brand – Reducing the Risk of Reputation Nighmares – January 2014
These 10 Types of Blog Posts Save the Day When You’re Out of Ideas – December 2013
‘Doctor Who’ Google Doodle Wants You To #SaveTheDay – November 2013
20 Inspiring (mildly edited) Historical Quotes about SEO and Social – October 2013
2Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts – September 2013
Sequencing the DNA of the Perfect Comment – August 2013
The 11 Most Popular Sports Teams in the World on Social Video – August 2013
A Brief History of Google as demonstrated by Stephen Colbert – August 2013
UPDATED: Google Webmaster Tools: An Overview – July 2013
Crowdsourcing Gone Wrong – How Brands can Avoid Messy Marketing Mistakes – June 2013
Four Frustrations for In-House SEOs – May 2013
Spamming Your Way to Visibility with User-Generated Pages – March 2013
The Guide to Speaking at Search & Social Conferences – January 2013
4 In-House SEO Myths, 2 Solutions – November 2012
In-House SEO Interviews: Hidden Heroes of Search – Sept 2012
Bing Webmaster Tools: An Overview – August 2012
Google Webmaster Tools: An Overview – July 2012
What Doctor Who can Teach Search Marketers – June 2012
Spring Cleaning your Website – April 2012
How Search Can Help Prevent Date Rape – March 2012
SEO: A Force for Good – February 2012
How State Senator Deb Fischer Should Fix her Hacked Site – January 2012
SEO Christmas Wish List – December 2011
Strange Encounters of the SEO Kind – November 2011
A Minty Fresh List of Google Winners & Losers is out, but Don’t Panic – November 2011
Getting Social Traffic on the SERPs without SEO – October 2011
Was the Panda 2.5 Panic Warranted? – October 2011
ICANN, but will you? – September 2011
SEO From Inception: The Dream is Real – August 2011
How to Capitalize on your Competitor’s Mistakes – July 2011
How to Identify & correct 5 Common Redirect Issues – June 2011
Community Engagement and 43k Cookie Monsters – June 2011
User Generated URLs: SEO CMS Lessons – May 2011
The SEO Industry needs Reputation Management – April 2011
6 ways to Structure your SEO team for Success – March 2011
Is Syndication Killing your Rankings? – February 2011
Stop Making the 6 biggest SEO Mistakes – January 2011
Strategic SEM Planning for 2011 – December 2010
Social Media in the NFL – November 2010
The 10 Step Site Migration Process – October 2010
SEO Blitz: Are you Ready for some Football? – September 2010
SEO Talk: Gospel or Hearsay? – August 2010
The Eight Legs of Online Marketing? – July 2010
Presentation Tools: An SEO’s new Best Friend? – June 2010
Listen to the Search Engines – June 2010
Can Facebook Drive Great Traffic to Websites? – May 2010
The Free Tool Dilemna – April 2010
4 Top free Real Time Search Tools – March 2010
3 Tools for Optimizing Page Speed – February 2010
***Voted 9th most popular post on SEW 2010***
Trackur Blog   
Julia Louis-Dreyfus defends Rolling Stone’s reputation through humor – April 2014
Pepto Bismol Stoops to the Bowels of the Twitterverse – October 2013
YouTube – for LinkDex