I am a highly rated, experienced speaker & moderator, a former Select Distinguished Toastmasters Area Governor, and delight in sharing my knowledge with my audience. If you’re interested in having me speak to your group, drop me a line at rachelheseltine71 [at] gmail [dot] com
Rachel Heseltine’s Recent & Upcoming Speaking Engagements
Engage – Portland, OR
Oct 17/18 2024 – Topic TBD
Pubcon – Las Vegas
Mar 6 2024 – “Inhouse SEO Team Building”
Mar 6 2024 – “Conversion Optimization AB Testing Tips and Tricks” (Moderator)
Mar 4 2024 – “Stuff about SEO” – Kickoff Keynote
Yext Webinar – Virtual
Dec 19 2023 – “SEO Predictions for 2024 and the years ahead”
Engage – Portland, OR
Aug 11 2023 – “It’s coming from In(side the) house! – Lessons from an experiences in-house marketer”
Marketing Analytics Summit – Las Vegas
June 20 2023 – How to Avoid the Most Common Analytical Mistakes
MNSearch – Minneapolis
June 16 2023 – Her Story – Changing Your Personal Branding
American Association of University Women – Virginia Beach
April 19 2023 – Existing in a polarized world
2023 Female Disruptors Summit – Virtual
Jan 18 2023 – What’s HER story? Create your brand story (moderator)
Jan 18 2023 – Digital Marketing that Actually Works (moderator)
KRQE- CBS 13 Albuquerque
Oct 6, 2022 – One Spooky Spot
KDVR – Fox 31 Denver
Aug 14, 2022 – 2 Crew, 4 wheelin’
Aug 13, 2022 – 2 Crew, 4 wheelin’
KWGN – Channel 2 Denver
Aug 14, 2022 – 2 Crew, 4 wheelin‘
WNYW-AM 960 NYC
Jul 19, 2022 – Travel on the Ground with an RV
Local SEO Guide
Apr 27, 2022 – Forecasting SEO Success
Reel Talk: The Consumer Insights Show
Apr 7, 2022 – Managing Your Brand’s Reputation
Association of Equipment Dealers – Webinar
Sep 23, 2021 – Reputation Management – Protecting your Dealership’s Brand
RVDA Convention – Virtual
Nov 13, 2020 – Top 7 tips for improving Dealer’s Digital Marketing
Used Truck Association Convention – Virtual
Nov 11, 2020 – Top 4 tips for improving Dealer’s Digital Marketing
Trader Interactive Webinars – Virtual
Aug 13, 2020 – Mastering Social Media in your Powersports Dealership
Trader Interactive Webinars – Virtual
Aug 13, 2020 – Mastering Social Media in your Truck Dealership
Trader Interactive Webinars – Virtual
Aug 11, 2020 – Mastering Social Media in your Equipment Dealership
Trader Interactive Webinars – Virtual
Aug 11, 2020 – Mastering Social Media in your RV Dealership
Trader Interactive Webinars – Virtual
Jun 11, 2020 – Scrappy Marketing during and after COVID-19
Conductor’s Search From Home – Virtual
Apr 30, 2020 – Failing in Search
MDMC- Virtual
Apr 9, 2020 – SEO Panel
PRNews Crisis and Measurement Summit – Miami
Feb 25, 2020 – How Brands Have Successfully Put Data Into Action
SMX-East – NYC
Nov 14, 2019 – The Challenges Of Hiring & Retaining SEO Talent In Today’s Competitive Environment
Ungagged – Los Angeles
Nov 8, 2019 – Real World SEO panel – moderator & speaker
Nov 8, 2019 – It only takes a moment to wreck your brand online
Pubcon – Las Vegas
Oct 10, 2019 – FAIL! Top Search and Social Mistakes
Oct 10, 2019 – UX Tweaks for Rankings and Conversion (Moderator)
Oct 10, 2019 – Organic SEO (Track Chair)
DrivingSales Executive Summit- Las Vegas
Oct 6, 2019 – Move More Metal With An In-House Digital Marketing Team
Triangle Marketing Club – Raleigh, NC
Sep 24, 2019 – Technical SEO Gone Bad
Advanced Search Summit – Washington, DC
Sep 19-20, 2019 – How Brands Screw up Search
UTA Webinar – Online
Sep 12, 2019 – Social Media Best Practices
Midwest Digital Marketing Conference – St Louis
Apr 16, 2019 – SEO Workshop
EQ Leadership Labs – St Louis
Apr 15, 2019 – Masterclass in Marketing Strategy
SEMRush Webinar – Virtual
Apr 9, 2019 – SEO in Real Estate
Pubcon – Florida
Mar 7, 2019 – Taking Your Site to the Next Level – Beyond the Basics
Mar 6, 2019 – Conversion Optimization and Strategies for Local Businesses (Moderator)
Content Marketing Summit – NYC
Dec 7, 2018 – Your SEO issues uncovered
Dec 7, 2018 – Ruling SEO
Pubcon – Las Vegas
Oct 17, 2018 – In House Site Review
Oct 18, 2018 – Advanced Organic SEO (Track Chair)
Oct 18, 2018 – Schema and Featured Snippets (Moderator)
Oct 18, 2018 – In House SEO Managing Teams and Departments
State of Search – Dallas
Oct 10, 2018 – Screwing Up Social
Pubcon SFIMA – Fort Lauderdale, FL
April 11, 2018 – Scaling your in-house team
SEMPDX – Portland, OR
April 10, 2018 – How you’re screwing your brand online
NAA Education Conference – Orlando
Feb 13-14, 2018 – The Past, Present and Future of Search
SearchCamp – Bognor Regis
Dec 13-14, 2017 – In House Marketing – It’s a team sport
Digital Summit – Dallas
Dec 5-6, 2017 – Getting the most out of your In-House Digital Marketing Team
Pubcon – Las Vegas
Nov 9, 2017 – Reputation Management (Track Chair)
Nov 9, 2017 – Branding and Reputation: Managing Your Brand (Moderator)
Nov 9, 2017 – Results Page Takeover for Public Relations (Moderator)
Nov 8, 2017 – In House Site Review
Nov 7, 2017 – In House SEO Strategies
ForRent Road Tour – Dallas
Oct 11, 2017 – Chasing Google
State of Search – Dallas
Oct 9-10, 2017 – Waiter, there’s an agency in my soup, and other In House travails
ForRent Road Tour – San Antonio
Sep 27, 2017 – Chasing Google
ForRent Road Tour – Austin
Sep 26, 2017 – Chasing Google
DMC – Salt Lake City
Sep 14-15, 2017 – In House SEO
ForRent Road Tour – Salt Lake City
Sep 14, 2017 – Chasing Google
ForRent Road Tour – Colorado Springs
Sep 8, 2017 – Chasing Google
ForRent Road Tour – Denver
Sep 7, 2017 – Chasing Google
ZED Conference – Miami
Aug 31, 2017 – Digital Marketing Fireside chat
ForRent Road Tour – Cincinnati
Aug 23, 2017 – Chasing Google
ForRent Road Tour – Houston
Aug 17, 2017 – Chasing Google
AppFolio Webinar
Aug 10, 2017 – What’s going on with Google?
SAScon – Manchester, England
July 21, 2017 – The Past, Present and Future of Search
Digital Journeys – London
July 20, 2017 – The Automation and Personalization of Search
ForRent Road Tour – Atlanta
June 19, 2017 – The Past, Present and Future of Search
HRAMA – Hampton Roads, VA
May 11, 2017 – SEO Is Dead… or is it?
DE Summit 2017- Hampton Roads, VA
May 11, 2017 – SEO Is Dead… or is it?
ForRent Road Tour – Miami
May 5, 2017 – The Past, Present and Future of Search
NEXT – Dallas
April 5, 2017 – Reinventing Search through evolution and revolution
Conductor C3 – New York
March 1, 2017 – The Evolution of SEO: How to Become a Modern-Day SEO Master
PR News’ Google for Communicators Boot Camp – New York
Nov 17, 2016 – SEO Tactics for Right-Brained PR Pros and Marketers
Pubcon- Las Vegas
Oct 12, 2016 – Reputation Management on Google and Bing (moderator)
Oct 12, 2016 – Reputation Management and Personal Branding
Oct 12, 2016 – SEO Track (track chair)
Oct 10, 2016 – Speaker Enclave (moderator)
SMX East – New York
Sep 28, 2016 – Brands Talk Search Marketing
Sep 27, 2016 – Enterprise SEOs, Unite!
Startup Socials: Marketing Happy Hour – New York
June 28th, 2016 – Reputation Management nightmares
Startup Socials: Marketing Analytics Happy Hour – New York
May 24th, 2016 – SEO and Performance Analytics Roundtable
ClickZ Live- New York
Apr 11, 2016 – Content Marketing Workshop
Pubcon SFIMA Summit – Fort Lauderdale
Feb 24-25, 2016 – How to (un)trash your brand
ClickZ Live – Chicago
Nov 18, 2015 – Social Reputation Management : How to (un)trash your brand
Nov 18, 2015 – Social Media Track Chair
Nov 17, 2015 – Content Track Chair
PubCon – Las Vegas
Oct 8, 2015 – Acquiring Enterprise Level Talent (Moderator)
Oct 8, 2015 – Reputation Management : How to un-trash your brand
Internet Marketing Leadership Series – San Francisco
Aug 13, 2015 – Expert Panel: Providing True Value Throughout the Consumer Purchase Funnel
ClickZ Live – San Francisco
Aug 11, 2015 – Content Track Chair
Aug 10, 2015 – Workshop: How to Develop an Integrated Content Promotion Plan for Search and Social
Internet Marketing Leadership Series – New York City
July 23, 2015 – Expert Panel: Providing True Value Throughout the Consumer Purchase Funnel
Mid-Atlantic Marketing Summit – DC
May 8, 2015 – The Current State of SEO
Georgetown University
May 1,2,8,9 2015 – Digital Marketing Course
Zenith Social Media Conference
April 30 2015 – Hurting your Brand through Screwing up Social
PRNews Boot Camp – DC
April 21 2015 – SEO Tips that Get Your Press Release Found
SES – London
Feb 10 2015 – In House Expert Roundtable
Feb 10 2015 – Using Analytics to Make Sense of Your Audience Data (Moderator)
Feb 10 2015 – SEO Toolset for the Skilled Mechanic
General Assembly – NYC
Jan 7 2015 – Online Marketing Case Studies
LinkDex – Webinar
Dec 11 2014 – SEO in 2015
PR News’ Newbie Boot Camp for Digital Communicators – DC
Dec 10 2014 – SEO Basics for PR Professionals
Fishbowl Labs – Dulles VA
Nov 20 2014 – SEO for Startups
WebCongress – Miami
Nov 13 2014 – When Social Goes Wrong!
ClickZ Live – Chicago
Nov 4 2014 – How You, Your Company, Your Employees, and Your Customers are wrecking Your brand
Nov 3 2014 – Workshop: How to Develop an Integrated Content Promotion Plan for Search and Social
SES – Denver
Oct 16 2014 – SEO for the Skilled Mechanic
Oct 16 2014 – SEO Tools & Technology Expert Roundtable
George Mason University – Fairfax, VA
Oct 13 2014 – Content Marketing
PubCon – Las Vegas
Oct 7 2014 – In House SEO Politics (Moderator)
Oct 7 2014 – In House SEO Training
ClickZ Live – San Francisco
Aug 13 2014 – How You, Your Company, Your Employees, and Your Customers are wrecking Your brand
Aug 12 2014 – Beyond the Content: Content as Part of your Overall Strategy (Moderator)
Aug 11 2014 – Workshop: How to Develop an Integrated Content Promotion Plan for Search and Social
WebCongress – NYC
Jun 25 2014 – Keynote – Getting Social Right (and sometimes Wrong)
ClickZ Live – Toronto
May 16 2014 – The Marriage of Brand and Agency:Selecting the Right Agency for your Business
May 16 2014 – Data Big & Small, Making Both Work For Digital Marketing (Moderator)
May 15 2014 – Digital Campaign Power Toolkit (Moderator)
May 14 2014 – Workshop: How to Develop an Integrated Content Promotion Plan for Search and Social
ClickZ Live – NYC
Apr 2 2014 – Bad Ass Blogging: Transforming your Blog into a Content Powerhouse (Moderator)
Apr 1 2014 – The Rise of Native Advertising (Moderator)
Apr 1 2014 – Assess, Diagnose, Fix: How to become a Leading SEO Mechanic
Mar 31 2014 – Workshop: How to Develop an Integrated Content Promotion Plan for Search and Social
SEMPDX SearchFest 2014 – Portland, OR
Feb 28 2014 – Hardcore SEO
Internet Summit – Raleigh
Nov 14 2013 – Advanced SEO Tactics
WebCongress – Miami
Nov 7 2013 – Organic Strategies for Web, Mobile & Social
Search Engine Strategies – Chicago
Nov 6 2013 – SEO and Website Migrations: Ensuring a Smooth Transition
Nov 5 2013 – Search Marketing Power Tools: SEO & PPC (Moderator)
Nov 5 2013 – Conversion Optimization Tricks That’ll Leave You Singing, “Danke Schoen!” (Moderator)
PubCon – Las Vegas
Oct 23 2013 – Interactive Site Reviews: Focus on Organic
Oct 22 2013 – In House SEO & Analytics
Tampa Bay Tech Forum Entrepreneur’s Network
Sep 26 2013 – SEO for Startups
Search Engine Strategies – San Francisco
Sep 13 2013 – Upwardly Mobile
Sep 13 2013 – Innovative Branded Content Campaigns to Drive Engagement (Moderator)
Sep 12 2013 – Search Marketing Power Tools Set: SEO and PPC (Moderator)
Brightedge Share13 – San Francisco
Aug 22-23 2013 – Enterprise SEO One of the most insightful AND fun sessions!!-
Fishbowl Labs – Dulles, VA
July 16, 2013 – SEO 101
Vocus Marketing Cloud – Washington DC
June 20 2013 – Social and Search Intertwined
Search Engine Strategies – Toronto
June 13 2013 – Winning In-House SEO Strategies
Interactive Digital – Miami
May 16 2013 – The New Rules of Google Dominance
May 15 2013 – Social Analytics – What are the KPI’s that matter?
SFIMA – Fort Lauderdale
May 14 2013 – Integration and Convergence of Content, Social, and Search
Search Engine Strategies – New York
March 28 2013 – Search Marketing Power Tools Set: SEO and PPC
March 26 2013 -SEO in the Boardroom: Tangible Search Metrics (Moderator)
Web Congress – Barcelona
February 22 2013 – SEO & Social KEYNOTE
Search Engine Strategies – London
February 20 2013 – Enterprise SEO February 20 2013 – Analyse the Searcher Workflow from Intent through Engagement to Conversion (Moderator)>
February 19 2013 – SEO & Website Migrations (Moderator)
Emerging Media Conference – San Francisco
January 31 2013 – The DNA of Comments
SEMPO 2013 Best Practices Webinar
December 20th 2012 – SEO Best Practices for 2013
Digital Summit – Dallas
December 5th 2012 – Advanced SEO
BlueGlass – Tampa
December 4th 2012 – Transforming Your Visitors Into a Dedicated and Passionate Community
Search Engine Strategies – Chicago
November 15th 2012 – Personalization – Moderator
November 15th 2012 – In-House SEO
Social Media Strategies Summit – London
November 8th 2012 – SEO & Social
PubCon – Las Vegas
October 16th 2012 – In-House SEO Training and Analytics
October 16th 2012 – Interactive Site Reviews: In-House Focus
Search Marketing Expo East – New York City
October 4th – In House SEO
Digital East – Reston
October 3rd 2012 – Advanced SEO
In House Exchange – New York City
October 1st 2012 – In House SEO
Digital World Expo – Las Vegas
September 28th 2012 – Social Media
Digital Marketing Strategy Summit – Virtual
September 17th 2012 – Digital Leaders Panel: Social Media Integration
Search Engine Strategies – San Francisco
August 16th 2012 – Successful In-House SEO
Search Marketing Expo – London
May 16th 2012 – Social Shares: The New Link Building
Digital Summit – Atlanta
May 10th 2012 – Advanced SEO
Social Media Strategies Summit – Chicago
April 19th 2012 – Integrating Social Media and Organic Search
Search Engine Strategies – New York
March 22nd 2012 – In-House v Agency -Moderator
SES Search & Social Accelerator – San Diego
February 9th 2012 – Links, Likes, Shares, Tweets & Follows
Online Marketing Summit – San Diego
February 7th 2012 – Keynote Panel: Why Video & UGC Matter to You
Search Engine Strategies – Chicago
November 16th 2011 – Bringing SEO In House (Moderator)
November 15th 2011 – Strange Encounters of the SEO Kind
Social Media Strategies Summit – London
October 25th 2011 – SEO & Social Media
Digital East – Tysons Corner VA
September 29th 2011 – SEO & Social Media
BlueGlass Conference – Tampa
September 27th 2011 – SEO & Social Media
Search Marketing Expo East – New York City
September 13th 2011 – In-House SEO: How things get done
Search Engine Strategies – San Francisco
August 17th 2011 – In House SEO – Pros & Cons
Online Marketing Summit – San Francisco
August 16th 2011 – Keynote Panel – Social Media “Hot Seat”
The Association for Women in Communications – DC Chapter
May 11th 2011 -Get Optimized – SEO & SEM Insights
ad:tech – San Francisco
April 12th 2011 -Modern Search Engine Optimization
Reykjavik Internet Marketing Conference & Summit – Iceland
March 11th 2011 – Search Case Studies
Search Engine Strategies – London
February 24th 2011 – Marketers Speaking Geek
AFFCon – Miami
December 9th 2010 – Interactive Site Clinic: Website Design Evaluations
Search Engine Strategies – Chicago
October 21st 2010 – Digital Marketing & Sports
October 19th 2010 – Digital Marketing on the Political Edge
Search Marketing Expo – New York
October 6th 2010 – In-House Operations – How Things Get Done
Search Engine Strategies – San Francisco
August 19th 2010 – Digital Marketing & Sports
August 19th 2010 – Search Marketing Toolbox – Moderator
Online Marketing Summit – Washington DC (National Press Club)
July 12th 2010 – Afternoon Keynote: Privacy, Trust, Mobile, Social, Local and Emerging Trends
Online Marketing Summit – Philadelphia
July 9th 2010 – Afternoon Keynote: Privacy, Trust, Mobile, Social, Local and Emerging Trends
2010 Kellogg Technology Conference – Northwestern University, Evanston IL
April 21th 2010 – Real Time Search: Tech Mainstay or Next to Fade Away?
Search Engine Strategies – New York
March 24th 2010 – Real Time Search: No More Yesterday’s News
Search Engine Strategies – Chicago
December 9th 2009 – Bringing SEO In-House
December 9th 2009 – Tool Time The In-House Search Marketer’s Free-to-Cheap Goodie Bag
December 7th 2009 – Search: Where to next? – Moderator
DC Tech Breakfast – DC
November 13th 2009 – The intersection of PR & SEO
Search Marketing Expo – New York
October 7th 2009 – Bringing SEO in-house: How to be successful!
Search Camp Philly – Philadelphia
October 4th 2009 – PR for the Web
October 4th 2009 – Content Site Clinic
October 3rd 2009 – Social News & Bookmarking
October 3rd 2009 – Local Search
Search Engine Strategies – San Jose
August 13th 2009 – Brand, Trademark & Reputation Management
Search Engine Strategies – Chicago
December 11th 2008 – Brand and Reputation Management
Specialized Information Publishers Association – Las Vegas
December 9-10 2008 – Reputation Management / End of Conference Wrap up session / Conference Planning committee / Session Moderator
Search Marketing Expo – New York
October 6th 2008 – Search and Reputation Management
Search Camp Philly – Philadelphia
September 7th 2008 – Content Site Clinic
September 7th 2008 – PR for the Web
September 6th 2008 – Local Search
September 6th 2008 – Social News & Bookmarking
Search Engine Strategies – New York
March 19th 2008 – Social Search: The Next Step
Search Engine Strategies – London
February 21st 2008 – Local Search Marketing Tactics
Search Engine Strategies – Chicago
December 6th 2007 – Dealing with Difficult Clients
The Kelsey ILM Show – Los Angeles
November 29th 2007 – Best Practices for Using PPC for Local Targeting
Direct Marketing Association – DC
November 19th 2007 – SEO for nonprofits
Search Marketing Expo – London
November 16th 2007 – Brand and Reputation Management Strategies
PRSA – Breakfast Meeting – DC
June 20th 2007 – SEO & PR
PRSA – T3 Conference – NYC
June 19th 2007 – Boosting PR Results with SEO, SMO & PPC